Your Logo is your face.

Recognisable and undeniably you. it ages and evolves a little over time. Unlike you it should become better looking over time.

If you take over a business that has been irreversibly damaged you may need a facelift and name change.

Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Brand identity design project by Malicious Delicious.
Minimum space
minimum space 1 brand identity example by Malicious Delicious.
minimum space 1 brand identity example by Malicious Delicious.
minimum space 2 brand identity example by Malicious Delicious.
minimum space 3 brand identity example by Malicious Delicious.
minimum space 3 brand identity example by Malicious Delicious.
WE GET THE SHAPE WORKING IN BLACK AND WHITE BEFORE ADDING COLOUR

Style Guides

Don't destroy the brand equity.
Only rebrand completely if the brand + Service is failing
Old Logo
Old Logo
brand_felt_logo_rebuild brand identity example by Malicious Delicious.
Rebrand
Rebrand
brand_felt_logo_rebuild brand identity example by Malicious Delicious.

Brand Refresh

retain essence of the brand. Simplify and ensure better legibility
Old Mascot
Logo design process by Malicious Delicious.
Update Mascot
Logo design process by Malicious Delicious.
Logo design process by Malicious Delicious.
Logo design process by Malicious Delicious.

Graphic Assets

Graphic Assets

IF YOU TAKE OVER A BUSINESS THAT HAS BEEN IRREVERSIBLY DAMAGED YOU MAY NEED A FACELIFT AND NAME CHANGE.
Logo design process by Malicious Delicious.
Main Logo
Logo design process by Malicious Delicious.
Brand Icon
Logo design process by Malicious Delicious.
Brand Symbol
(Seven Leaves)